Getting booked

Write your specialities the way a planner searches

"Post event cleaning" beats "cleaning". "Vegan Caribbean catering" beats "catering". List as many as your work actually has, because each one is something a planner can ask you to quote for by name.

List your services, not just your category

A subcategory tells a planner roughly what you do. A service tells them exactly what they can ask for, and it pre-fills their request so you are not asking three questions before you can quote.

Six photographs, and what they should be

Real work you would want judged. No stock, no logo, no screenshots. Wide enough to see the setting, close enough to see the quality. If you only have three, three good ones beat six poor ones.

A minimum booking is not a quote

It is the smallest job you would take. It exists so somebody with £400 does not waste your afternoon and theirs. Say how you price alongside it, per event, per person, per hour, per day or per item, and you can quote anything you like afterwards.

Tag the specific things you do

If you do Christmas wreaths, say so under Florist. If you take Christmas parties, say so under Venue. Planners search for the specific thing, and the seasonal pages and the plans are built from those tags. A florist who has not said wreaths is invisible to somebody looking for wreaths in November.

Reply fast, even when the answer is no

"Not free that day, but I could do the Saturday" keeps you in the conversation. Silence does not.

Say the year you started

Ten seconds, and it is one of the first things a planner looks for. Ten years of doing this is the thing that separates you from somebody who started in March.